Reaching Prospective Students With Content Marketing
You’ve been thinking about upping your content marketing game for your university or college. Maybe you’ve heard some buzz about “higher education content marketing” but aren’t totally sure what it’s all about. Well, you’ve come to the right place. In this post, we’ll break down exactly what higher education content marketing is, who it’s for, and most importantly – why it’s so powerful. We’ll look at examples of schools doing it right and walk through tips to create a winning strategy. Get ready to take your institution’s content to the next level and connect with prospective students in a whole new way. Whether you’re just getting started with content marketing or looking to improve your existing efforts, you’ll learn actionable ways to showcase your school’s value, engage your audience, and achieve your enrollment and branding goals. Let’s dive in!
Using Content to Connect With Current Students
Content marketing is a smart way for higher ed institutions to attract prospective students. Here’s how to make it work:
– Focus on helpful, engaging content that speaks to students’ needs. What information are they looking for as they research colleges? Share articles and videos that provide real value.
– Optimize content for search visibility. Include relevant keywords in titles, headers, etc. This helps prospects find your content when searching online.
– Highlight student life and activities. Many students want a sense of community and belonging. Show off your vibrant campus culture.
– Let students shine. Profile current students and recent alumni. Their stories and perspectives resonate with prospects.
– Promote faculty experts. Showcase thought leaders writing articles or giving lectures. It enhances your school’s academic reputation.
– Make content shareable. Encourage social sharing with share buttons. This extends your reach.
– Track engagement. Monitor analytics to see what content resonates. Double down on what works.
The right mix of valuable, search-friendly content can attract more prospects into your pipeline. Just focus on their needs and interests. Content marketing done well delivers results.
Building Your University’s Brand With Content
Connecting with college students through content marketing takes some strategy. But it can pay off by keeping your school top of mind and nurturing relationships.
– Focus on helping students solve real-life problems they face during college – whether it’s choosing a major, finding internships, or adjusting to dorm life. Offer tips and how-to advice.
– Feature student and faculty profiles showcasing academic accomplishments and research. This builds pride and gets prospective students excited.
– Share unique facts and history about your school. Did you know the library has a special collection of rare botanical texts?
– Curate content around current events and pop culture that students care about. This shows you’re plugged in to their world.
– Spotlight student groups and clubs. This gives a taste of the social scene and diverse interests on campus.
– Promote campus traditions and events year-round like homecoming, big rivalry games, and spring concert series.
The goal is to connect with students beyond the classroom. By creating content that informs, entertains, and inspires, you can build meaningful relationships that last.