There are many industries in which the value of a collaborative approach is entirely evident, and in many cases the success or failure of a project is absolutely dependent on the quality of collaboration among all of the relevant parties. When it comes to SEO, it is becoming increasingly important that SEO professionals are able to elicit detailed information about the client for whom they are working, otherwise the SEO campaign may not be able to yield the kind of result the client is seeking.
The same is true in the credit reporting industry, as the value of reporting services such as the ones provided by CreditUpdates.com requires a collaborative effort from the client as well. While the company can provide reporting and monitoring services as well as fraud resolution support, it is up to the client to take the kind of corrective action necessary to improve their overall credit score.
In SEO, it is often the case that clients provide fairly run-of-the-mill responses to questions about their professional background or about the business they run. This can make it difficult for the SEO professional to design a campaign capable of achieving an outstanding outcome that generates more business for a company or improves their overall search engine ranking. Just as an entrepreneur must utilize strategies for separating their business from the competition, so too must a search engine algorithm be able to recognize the kind of unique content that will lead to improved search rankings.